Film in 2012 – the Numbers

With 2012 a few days behind us, it is time to apply our 20/20 hindsight to the year in film.  And, it was a record-breaking year.  According to Box Office Mojo, Domestic Box Office was $10.8 billion last year, barely besting the 2009 record of $10.6 billion.   The total number of films released was up last year to 655, which is also a record. But these two results combined indicate that the year was not steller on a per picture basis.  Any given release averaged $16.5 million, which is below the average for the last ten years at $17.3 million.  This is a contrast to the 2009 record year, with 521 releases, where the average per release was $20.3 million.  Ticket sales was up from 2011 and 2010, and it remains strong. But, at 1,364.6 million, it remains below average for the last ten years, which is 1,413.6 million.  And, the 2.08 million per release is actually the lowest in the last ten years.

Year
Total Gross*
Tickets Sold*
# of Movies
Avg. Ticket Price
#1 Movie
2012$10,834.701,364.60655$7.94The Avengers
2011$10,174.101,283.00601$7.93Harry Potter - Deathly Hollows (P2)
2010$10,565.501,339.10535$7.89Toy Story 3
2009$10,595.501,412.70521$7.50Avatar
2008$9,630.701,341.30608$7.18The Dark Knight
2007$9,663.801,404.60631$6.88Spider-Man 3
2006$9,209.501,406.00608$6.55Dead Man's Chest
2005$8,840.501,379.20547$6.41Revenge of the Sith
2004$9,380.501,510.50551$6.21Shrek 2
20039,239.701,532.30506$6.03Return of the King
20029,155.001,575.70479$5.81Spider-Man

In 2012, it was Sony leading the studios, with $1.8 billion. This accounted for 16.6% market share.  Sony jumped from third place in 2011 and fifth in 2010, marking a strong year for the studio. Warner Bros. held strong in the second place spot, where it was in 2011.  Buena Vista (Disney), Universal and 20th Century Fox rounded out the top five.  Paramount fell precipitously, from first in 2011 to sixth last year.  And, Lionsgate was seventh, with Summit in eighth.  With the two studios combined (January 2012 the two merged), they would have ranked above 20th Century Fox at #5.

Rank
Distributor
Market Share
Total Gross*
Movies Tracked
2012 Movies**
1Sony/Columbia16.60%$1,792.202519
2Warner Bros.15.40%$1,665.003624
3Buena Vista14.30%$1,551.401813
4Universal12.20%$1,323.001716
520th Century Fox9.50%$1,025.401915
6Paramount8.50%$914.402114
7Lionsgate7.30%$791.701313
8Summit Entertainment4.30%$463.60119
9Weinstein Company2.40%$258.201815
10Relativity1.90%$202.4065

Rank
Distributor
Market Share
Total Gross*
Movies Tracked
2012 Movies**
1Sony17.00%$1,842.204935
2Time Warner15.40%$1,665.003624
3Buena Vista14.30%$1,551.401813
4Universal13.60%$1,468.502724
520th Century Fox10.60%$1,143.202922
6Paramount8.50%$918.802416
7Lionsgate7.30%$791.701313
8Summit Entertainment4.30%$463.60119
9Weinstein Company2.40%$258.201815
10Relativity1.90%$202.4065